PEPSI is questioning what the fascination is with images of Michael Jackson's hair catching on fire while filming a Pepsi ad from the 1980s // the company asking in a press release statement, "We don't know how the footage became available. Twenty-five years later, we’d question why anyone would want to share such frightening images. It was a terrifying event that we'll never forget"

At the time, Michael Jackson was taken to the hospital with third degree burns..

Two days ago, images and video of Michael Jackson's fiery accident caught flames when it was dispersed all over the internet and then, as usual, cable news. Two 24-hour cycles later, Pepsi is asking itself how it can even stop the video from being spread.. As a matter of fact, it isn't even sure who owns the rights to the footage..

Over 20 years after the Michael Jackson accident, voyeurism is alive and well--perhaps much more so than in the Reagan era when Michael suffered the burns ...