MARKETING HEATH
Since the sudden death of Heath Ledger, websites have been buzzing about how Warner Brothers will continue the viral marketing BATMAN DARK KNIGHT campaign online .. The marketing ploys have used JOKER symbolism and substance.. a jolt to the studio took place when news surfaced that Heath Ledger was discovered dead in his apartment in New York City days ago.

SLATE is reporting that a voice over artist may have to do some work in place of Ledger. The site reporting that there are several licensing agreements in place, but few of them involved Ledger.

According to SLATE, because of the intensity and dark features of the JOKER character in the DARK KNIGHT, cartoon images were being used to market to young children--this before Ledger's death.

The final question, only to be answered when BATMAN is released in the summer, is how fans across the world will react to the film, one that stars someone who tragically died young.

As far the rest of the DARK KNIGHT marketing campaign? Expect a lot of ELECT HARVEY DENT buttons and a lot more TWO FACE than originally anticipated..

Labels: Batman, Hollywood