Official numbers not in yet, but the New York TIMES reporting that America wasn't flocking to big stores but instead were heading out on Black Friday to discount outlets..

Cheap is in, in 2007.

Snobby high-nosed analysts that would never bring themselves top shop in --how could we!?-- WalMart, Target, or Best Buy, have dubbed the 2007 Christmas shopping season as the "trade down" holiday season..